Today we will be speaking with Stephen Key about the book, One Simple Idea and how he’s invented products without even building a storefront or building the product itself! Stephen is an expert on bringing products to market via the licensing business model. This is an episode you do not want to miss!
Stephen Key is an award-winning product developer, a renowned intellectual property strategist, and a lifelong entrepreneur. The dozens of concepts he has brought to market have retailed in Walmart, 7-Eleven, and Disney stores and theme parks worldwide, as well as been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift. In 2001, Key cofounded inventRight, a e simepe-on-one coaching program that has helped people from more than 40 countries license their ideas. One Simple Idea, his bestselling book about product licensing, has been translated into six languages. He writes about entrepreneurship and product development online for Entrepreneur, Inc., and the design website Core77.
TOP POINTS FROM THE EPISODE:
- Stephen is an expert on bringing products to market via the licensing business model. Benefits include passive income, the ability to be and stay creative, etc.
- Show the benefits first of your idea.
- Make a small improvement on a simple idea, you don’t have to re-invent the wheel.
- Study the market!
- Research the company that you think would like your idea.
- If you want to create wealth do it without letting it require your hands or your presence!
RECOMMENDED BOOK: “The Magic of Thinking Big” by David J. Schwartz and “The Obstacle is the Way” by Ryan Holiday, One Simple Idea by Stephen Key
GOLD NUGGET: The opportunity today is amazing! Find a network that will support you, find your tribe and give, give, give!
- YouTube: https://www.youtube.com/user/InventRightTV
- inventRight: http://www.inventright.com/
- Stephen’s products: http://inventright.com/stephens-products
- Amazon Author Page: http://www.amazon.com/Stephen-Key/e/B004EHJINU
- One Simple Idea: https://www.amazon.com/One-Simple-Idea-Revised-Expanded/dp/1259589676
- Sell Your Ideas With or Without a Patent: https://www.amazon.com/Sell-Your-Ideas-Without-Patent/dp/1507885733/
- Getting In ebook: http://inventright.com/getting-in-order-complete
- Facebook: https://www.facebook.com/stephenmkey
- LinkedIn: https://www.linkedin.com/in/stephenmkey
- Twitter: https://twitter.com/stephenkeymedia
- Inc.com: http://www.inc.com/author/stephen-key
- Entrepreneur.com: http://www.entrepreneur.com/author/stephen-key
- Core77: http://codex.core77.com/users/StephenKey
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