Whatever you’re trying to accomplish with your blog (be it establishing your expertise or making money), getting your content shared more frequently will help you achieve it. It’s certainly frustrating to work hard on creating interesting, entertaining and/or educational articles and putting them live, only to see them go unnoticed by everyone but your most ardent followers.
Part of building up your blog’s popularity is simply about making better content, but that’s not even close to being the whole story. You also need to make basic concessions to how people think and navigate the messy online world. Very often, a simple tweak is enough to make the difference between a flop and a big success — and with the following 5 tips, you can make your next blog post much more shareable:
Provide more sharing options
This will probably sound extremely obvious, because of course it is, but people overlook obvious things all the time (it’s just part of the human condition!). If you want people to share your blog posts, you need to make it as easy as possible for them to do so in whichever fashion they happen to prefer — for instance, linking to them on Twitter, or emailing them directly to others.
Make sure that your post has all the appropriate direct sharing links, so a reader can share to the platform of their choice with a single click. It’s also useful to make different parts individually shareable: for instance, you could allow the reader to share a specific subsection, or even a highlighted quote. The more options you provide, the more likely they are to be used.
Add some attractive imagery
Images stand out, drawing in attention and lending valuable context about the topics being addressed and the tone being met. If you’re used to simply hammering out large paragraphs and setting your posts live without featured images, that’s something you need to address immediately, because a post with a crisp image is much likelier to be shared and opened.
If you have the equipment and the skills to take (or make) your own high-quality images, do so (that’s great for brand identity), but you don’t have to: in a pinch, royalty-free pictures will do: if you don’t want them to be totally generic, you can tweak them slightly, perhaps adding color and text overlays so they feel more like your images.
Spice up the title
I’m certainly not saying that you should fully embrace the clickbait model of making your titles enigmatic or incendiary to lure people in under false pretences, but there’s a lot to be said for giving your titles some extra polish to make them easier sells. Try to keep the length down, and focus on simple ideas (building around the main keyword).
Aim for a tone that will suit the preferences of your target audience. For instance, a piece about machine learning in online retail could be called “The Ecommerce Benefits of Machine Learning” or “How to Boost Online Sales With Machine Learning”, depending on the expertise of the anticipated readers. Or even “7 Ways to Use Machine Learning to Sell More”, because listicles always go down well. Try CoSchedule’s Headline Analyzer.
Play off trends
Trends are fantastic for driving shares, whether they relate to pop culture, set events, or seasonal shifts — by working trends into your blog post, you can make it a lot more likely to attract attention at a time when so many people are searching for them. Ephemeral content is particularly suited to this: blog posts that are designed to work at a particular time, concerning things like fun ways to spend the summer.
If you’re struggling to find anything suitable, don’t be afraid to get a little contrived. Instead of writing “How to become more courageous”, you could write “How to develop the courage of [courageous character in pop culture]”, so anyone searching for that character might find your post — but, most importantly, a reader who knows someone interested in that character would be more likely to share it with them.
Include actionable tips
When someone’s reading your blog post, there are various reasons why they might choose to share it, but there are two that are the most likely: they might think it would entertain someone they know, or they might think it would be useful to someone they know. And if you want a piece to be optimally useful, you need to include actionable tips.
If you have a piece that contains a lot of insight into a topic but doesn’t give the reader anything they can actually do to benefit from it, then it will be much easier for them to forget — and they won’t see it as worth considering for people with busy schedules. If you work various simple tips into your post, and highlight them properly (why not make them individually shareable as well?), then you’ll achieve many more shares.
Top-notch blogging is hard work that often goes unrewarded, so don’t let your great content just fade away without being seen. Try these tactics for enhancing the shareability of your work, and you’ll start expanding your following. Good luck!