6 Reasons Doing Your Own Marketing is Hurting Your Business
We can’t all be great at everything, that includes trying to do our own marketing.
As a small business owner myself, I can say that I spend a great deal of time on social media. I run a digital marketing company and I often hire help from those who are experts on certain things. Does that surprise you? A digital marketing professional hires people to help with digital marketing? It shouldn’t.
The world that has led us to believe that we should all be Renaissance humans who can juggle the balls of the world in one hand. While technically we can try, it is not always the right decision as a business owner. Sure most of us can use Facebook, we can Tweet on Twitter, and we have a LinkedIn profile we sometimes check. We build marketing materials using the tools we have available to us. We have flyers printed and postcards made. We even stick our fingers into online advertising. Sometimes it leads to qualified leads. Trying to do your own marketing is a ball you need not juggle. In fact, you are more likely to drop all the balls you have in the air when you try and take on too much yourself.
The problem is, as a business owner you only have so much time in a day. That time is precious. The MOST important thing that only you can do to grow your business is to use your time wisely. That is why sometimes I rely on my team of experts in different arenas of digital marketing. Even among marketing professionals, we all have our strengths and weaknesses. Knowing what you are good at is half the battle, letting go of it is the rest.
Here are some good reasons to have someone else help you with your marketing.
1. DON’T MAKE THINGS WORSE
Believe it or not, you can actually make things worse. The point of online marketing is to bring traffic to your website. Unless you sell your product or service on Facebook your goal should be to get people to your website. Your marketing strategy should engage your audience and directing them to the thing that you want them to do. It should also work with the search engine to help you organically find the people who are going to buy from you. SEO must be part of your digital marketing strategy. If you are not thinking about SEO with every post, you should. So if you are not generating sales, chances are you not only have you been wasting your own tme, but sales. You are essentially throwing spaghetti at a wall and hoping something sticks.
2. MAKE THE BEST USE OF YOUR MONEY
Business owners often feel that handling your own online marketing is a good way to save money. That is not always the case. Often opposite is often true. Great marketing professionals help clients get the most bang for their buck. We live sleep and eat marketing all day long for many different companies. We see what works, what doesn’t and it is our JOB to know that.
When you try and do marketing yourself it is like trying to build a house when you don’t even have the right tools. Imagine taking a hammer and a saw and building the house yourself. It will take you longer, you will do it wrong more often than right. Without a guide, you might not even realize where you took a wrong turn until the entire house falls in. If you don’t construct the base of your house correctly it won’t matter what you put on top of it, it will always fail. You have to start with the end in mind.
3. YOUR TIME TO LEARN THE TOOLS YOU NEED WILL NOT HELP YOU GROW YOUR BUSINESS
Online marketing isn’t as easy. There is a strategy involved for each business. Good marketing must have goals. You need to know how all the piece and parts work together. It is also imporant to be able to identify objectives and develop campaigns that have measurable ROI. There are a lot of moving parts, like on the back of a clock that all have to work together for the time to be right.
By outsourcing your marketing to someone who knows all the pieces fo the puzzle. Hiring someone knowledgable allows you to spend your time on your business. It is really easy to get lost in learning marketing, only to realize that it is constantly changing. Spend your time with your customers and clients, sell the things that only you can do.
4. HIRING PROFESSIONALS MEANS YOU CAN HOLD THEM ACCOUNTABLE FOR SUCCESS
When it comes to marketing your business it should not be a guessing game. Done right it can bring a lot of traffic to your website and social media and your business. Marketing professionals play in the sandbox with all the latest tools. It is their job to keep up with the latest trends. When it is not what you do, you don’t always know what you are NOT doing. Marketing is tactical. It should never be a guessing game.
5. YOUR ADMINISTRATIVE ASSISTANT IS NOT GOING TO BE A MARKETING EXPERT
It is amazing how often I find a company has asked their administrative team to do their marketing for them. It is like asking your accounting person to do your hiring. Let’s say you hire someone that may have “marketing experience.” It doesn’t mean that they know how to market your business. They may have some experience posting things to social media. That doesn’t mean that they are posting the right things, at the right time for the right reason. It is tactile, it is strategic, and done correctly it can add enormous value to your business. It can also be a huge time sucker on your staff when they do not know what they are doing. How much is it costing your business in man hours? Is that the best use of your time?
6. WHEN YOU OUTSOURCE YOUR MARKETING YOU GET A TEAM OF PROFESSIONAL AT A FRACTION OF THE COST
A typical marketing position within a company can start at 30-45k a year. When you add sick time, benefits, and vacation it can be a major expense for any business. That entry level person may be fresh out of school, or have a few years of experience with one company under their belt. While they may be great at some things, they don’t have decades of experience.
When you outsource your marketing needs, you tend to get much more for your money. Not only do they tend to be more qualified, outsourcing usually costs much less. A good marketing company will be your best alley to be successful in your business footprint.
Let’s face it, if they don’t prove their worth, they are gone.article by Elizabeth Orley