It’s no wonder email marketing has become such an essential fixture in any robust marketing strategy – it is without a doubt one of the most powerful forms of marketing. Consider how Content Marketing Institute reported that 77% of B2B marketers use email marketing as a content marketing tactic, while a study by BtoB Magazine found that 59% of B2B marketers say email is their most effective channel for generating revenue.
Email marketing can help companies both connect with new customers and encourage existing ones to re-engage. What’s there not to love?
Unfortunately, email marketing isn’t as simple as typing a quick message and sending it off. Conversely, it takes skill, experience, and a bit of creativity. And email marketing is not just about generating the email either – it involves getting people to sign up to receive your email in the first place too.
If you’re looking for some expert advice on how to improve your email marketing game, read on. We’ve put together a list of 4 pro tips to ace your email marketing. Instead of highlighting the usual tips about how to write an email, we’ve specifically chosen tips you may not have thought of yet.
1. Start Using Effective Pop-Ups
The first step you need to take with email marketing is to build up your email subscriber list. After all, there’s no point in writing the world’s best email copy if you have no one to send it to! Perhaps the easiest way to start racking up emails on your subscriber list is to use an email list builder. Specifically, you can use a pop up on your site to encourage users to sign up.
The pop-up, however, needs to be professional-looking and captivating. If it’s not, you run the risk of turning customers off from your business. That’s why it’s so important to spend time crafting your pop up. It should have the right colors, fonts, and of course, messaging. It’s well worth dedicating your energy to, as the result of creating an effective pop up is more quality signups.
2. Avoid Spam Filters Like a Pro
It’s every email marketer’s worst nightmare – finding out their carefully crafted email has ended up in the spam folders of countless customers. That’s why it’s essential that you implement certain measures to stop this happening in the first place.
MailChimp gives some fantastic tips on avoiding spam filters like a pro. They recommend that you:
Use a double opt-in method
Don’t use purchased, rented, or scraped lists
Add a signup form to your website or provide your customers the option to sign up for your list when they make a purchase from your store
Make it clear to your customers what the emails will entail and how often they will be sent
Don’t wait too long before contacting your subscribers
Treat your email campaigns as an extension of your brand
3. Develop Your Knowledge at Industry Conferences
There’s a lot to learn about email marketing, let alone marketing in general. One of the best ways to increase your knowledge is to attend industry conferences. And we don’t just mean conferences specifically about email marketing, either. You can learn useful marketing and sales techniques from other business divisions.
For example, at call center conferences and events, you’ll learn the art of how to present an irresistible offer to your customers, and also how to turn a “no” into a “yes.” These are key tenets to a great email! The best marketers are always growing their knowledge of all things business, so if you’re serious about strengthening your email marketing, put yourself out there and learn some new skills from other professionals.
It’ll certainly give your company an edge if you start incorporating innovative strategies into your email marketing campaigns that your competitors haven’t yet thought of.
4. Don’t Assume Your Customers Want to Receive Your Emails All the Time
We are all dealing with overfilled inboxes. So put yourself in your customers’ shoes when working out how often to schedule your emails to them. As wonderful as your emails may be, your customers probably don’t want to receive email correspondences from you too much.
You should only send emails on a need-to basis. What that means will vary from company to company, so look into what is optimal for your customers. Better still, you can give your customers the option to choose how often they would like to receive your emails, and what types of emails they are happy to view.
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