[tw_button size=”waves-shortcode” size=”large” rounded=”false” style=”flat shadow” color=”#ffcc00″ link=”http://jennscalia.com” target=”_blank”]ARTICLE BY JENN SCALIA[/tw_button]

The Ultimate Guide to Building Your List Without Breaking The Bank!

Growing your email subscriber list is the foundation of growing your business. Yes, there are ways to increase your visibility through social media and get lots of fans and followers, but being able to communicate with your audience through email should always be your number one priority.

When people join your list, they are essentially raising their hands and saying “yes I want to hear more from you” and “I trust you enough to invite you to my inbox”.

You do not own social media followers or fans or group members. You own your list. And that’s why it is crucial that your efforts go into building your list. Here are 23 ways to grow your list and grow your biz:

“You do not own social media followers or fans or group members. You own your list”

Lead Magnet That Converts

Having a value based lead magnet / opt in freebie is the foundation of growing your list. The thing you have to remember is that this is your chance to make a killer first impression, so it’s must be good. I always tell my clients, make sure it passes the “would you pay for it test”. Yes, it must be THAT good.

The worst thing you can do is to create a lead magnet that is not good or of no substance. When people download it, they will be disappointed and upset, and they will immediately remove themselves from your list. The lead magnets I create for my audience are of more value than most paid courses. When you have that mentality going in, you will have subscribers for life.

Your lead magnet should be something that solves a particular problem for your audience and is easy to digest. Things like cheat sheets, checklists, guides, quizzes, short video trainings, etc. are great lead magnets. 200 page ebooks and asking people to “join your newsletter” no longer work.

You can promote your lead magnet right on your website in the header, your side bars, at the end of blog posts, in pop ups and on all social media platforms. For additional training on creating the perfect lead magnet, click here.

Visibility Magnet

A visibility magnet is an epic blog post that you use to draw your ideal audience in. Unlike the lead magnet, you are not asking them to opt in first in order to get the goods. The visibility magnet, also known as a “read magnet” is a great way to attract a cold audience who don’t know you yet and may not trust you enough yet to give up their email address.

The visibility magnet is not just a regular ol’ blog post. It is something of massive value that elevates the know, like and trust factor with your ideal target market.

You can promote this visibility magnet on social media or with advertising. The advertising costs to send someone to a blog post as opposed to a straight opt in or webinar are much lower as well, so you can drive a lot of traffic to your post without spending a ton of money.

Content Upgrades

There’s no point in having a visibility magnet without a content upgrade. Essentially this is a call to action on the epic blog post that encourages people to actually download something.

The content upgrade can be a PDF, checklist or cheat sheet that is relevant to the post. If they like what they read, downloading the content upgrade is a no-brainer. This also segments the people who are truly interested in what you have to offer.

Make sure you have several calls to action throughout your post promoting the content upgrade. This should be in the middle, at the end, in the side bar and possibly even as a pop up on that particular page.

Guest Blogging

Guest blogging remains one of the most effective ways to grow your audience, build your list and create credibility in your market. There are thousands of sites looking for new content every day. You can find these with a simple Google search. I show you how to do that in this tutorial.

Make sure you maximize this exposure by having a relevant bio with a strong call to action that leads them to a landing page so you can capture emails.

Another option would be to actually host other people blog content on your own site and have them drive traffic to your website/opt in.


Webinars or telecalls not only position you as an expert, but they are a great way to grow your list. If you’re just starting, I would recommend doing a webinar/telecall at least 1-2 times a month to build up momentum and get good at them. You want to make sure you have a high converting landing page (especially if you are doing ads) and give people a reason to show up live on your webinar/call.



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