Managing Your Personal Brandarticle by Elizabeth Orley
Think of yourself as a brand.
How Do You Define Your Personal Brand?
Managing your personal brand starts with evaluating who you are and what you stand for.
Develop Your Own Personal 30-Second Commercial.
“Hi, I am Elizabeth, I am the Master & Commander of Elizabeth Ink. In addition my duties include being the Household Engineer to my two sons. I am passionate about working with Project Ed Bear a non-profit that helps local children with cancer, and supporting mental health awareness. In my free time, you can find me coaching my kids teams, creating gluten-free recipes, and writing pieces for onMogul.com.”
Be Consistent in Your Social Media Profiles.
- Use the Same Profile Picture – Having a consistent image makes it easy for others to identify you. If you have a different profile image on LinkedIn and Twitter, and your personal Facebook page is of a pineapple it makes it a bit tough for someone searching for you to identify you out of a see of “John Doe.”
- Use the Same Job Title – Make sure that you identify the company that you work for with the appropriate job title across all your social media platforms. This will make it easier for people to find you online.
- Use the same color schemes you use in other places – Branding is everything from the language that you use, the posts that you choose to share, the images and links you generate and how you handle yourself online.