Episode #166 with Jillian Gibbs- Women as Leaders in the Workplace
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Episode #166 with Jillian Gibbs- Women as Leaders in the Workplace. Jillian Gibbs leads Advertising Production Resources (APR), the largest Content Production Consultancy in the world, employing over 100 of the most experienced production professionals in the advertising industry. Through her work helping the international brand marketers produce their advertising content more efficiently, Jillian has become recognized as a global leader in a traditionally male-dominated industry. Now a sought-after speaker and advocate for diversity and women in business, Jillian splits her time between running APR and sharing her expertise with a wide range of women and young leaders early in their own careers.
As a woman business owner, Jillian has been a member of the Women’s Business Enterprise National Council (WBENC) since
the early 2000’s. In that time, Jillian has been an active member/ advocate for the organization and its members, helping to empower women entrepreneurs and leaders across industries and business verticals. Jillian is also a member and collaborator of the Women’s Presidents Organization (WPO).
TOP POINTS FROM THE EPISODE:
1. Women as entrepreneurs:
a. Women have the fortitude and resources to be entrepreneurs. They need to believe this.
b. Don’t be afraid of failure, make grand statements and learn from mistakes to get better next time.
c. Women must support and believe in other women. I joined the WPO two years ago – about ten years too late!
2. Women as leaders in the workplace:
a. 72% of the employees at APR are women. We believe in women as strong leaders and invest in developing their roles and providing opportunities to work on multiple accounts.
b. Business is often referral-based, so maintaining decent working relationships is key. Forge genuine connections with the people inside and outside your industry.
c. When first starting out on your own, you don’t need to know exactly where you’re headed. Make sure you have an initial idea to get you going, but be ready to switch gears and make changes based on what you learn along the way. Be open to landing in a totally different place than where you started. Always evolve.
3. Advertising and diversity:
a. In front of the camera – the ANA’s women’s movements like a #seeher campaign, let my Stephen Quinn, former CMO of Walmart. http://adage.com/article/cmo-
b. Behind the camera – Free the Bid movement www.freethebid.com – guarantying women equal opportunity to film TV commercials.
c. Bentonville Film Festival, Geena Davis focuses on representing the underrepresented in the entertainment industry
RECOMMENDED BOOK: The first book that comes to mind is “Advertising That Sells: A Primer for Product Managers” by Miner Raymond
- Website link – http://www.aprco.com/about#
- Linkedin link https://www.linkedin.com/in/
- email: firstname.lastname@example.org
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