5 Email Extensions That Help Creative Introverts Get Clients
One of the biggest mistakes I made when I went freelance was thinking that I could get clients and keep ‘em coming by simply having a pretty website.
Oh, how wrong I was…
I knew about social media, content marketing, and even SEO… and it helped.
But only in the long game. There came a point when I needed paid work STAT or I’d be crawling back to the job center and taking the first role that came my way.
Definitely not part of my grand plan.
Things really only started happening for me when I took a totally different route. It was a scarier route, arguably less fun (unless the introvert equivalent of getting your teeth pulled is fun) and that was… email.
Direct pitches, personalized pitches, and not out-of-the-blue pitches.
Which meant YES I often had to meet people in person and YES I had to ask (and we all know about the problem with asking) and YES it definitely stretched my comfort zone.
But it worked. Within a few weeks, I had landed a new client and had made promising connections with a few more, which would pay off in the weeks to come.
Now I’ve got an entire online course all about the art of the pitch (learn more about the Email Answer here) but for a quick win today, I thought I’d share some of the email extensions I use to help manage email campaigns, pitch like a pro and actually get clients.
GMass is a powerful mass emailing service that integrates with Gmail account as well as Google apps and Google Drive.
With standard email, you have a daily sending limit – but this tool works around that so you can go nuts if you need. It also avoids spam filters and allows for unlimited personalization in mass email campaigns.
They’ve added a lot of new features over the last few months, one being the ability to get your email proofread by an English expert. Yep – you can get your pitches proofread by an English expert (not a robot) to correct common spelling and punctuation mistakes as well as give suggestions on how to improve your grammar. This amazing piece of kit has saved me a lot of time, energy, and stress!
Sometimes I like to get ahead of myself and pitch a bunch of people on a Saturday afternoon. Yep, I’m cool like that. But I don’t necessarily want to be bugging someone on their weekend – not everyone digs email as much as I do…
So. I Boomerang it. This is one of the features of the Gmail (and Outlook) extension: it lets you schedule your email to be sent in the FUTURE. Yep – time travel for email!
It also lets you schedule emails that you’ve sent to boomerang back to you, say if your recipient hasn’t opened or clicked on anything you sent. So, so useful for remembering to follow up – especially if you have a sieve-like brain like me…
Other than the awesome name, Bananatag is a great alternative to Boomerang that works as an email scheduling, tracking, attachment and template tracking tool.
What I like most is it clicks notifications: I can choose to be notified if I want to know when/if my recipients open the email or click on a link. I will say that follow-ups are pretty annoying if all they say is ‘Just checking whether you’ve seen this’ when we live in a world where you can know whether someone has seen your email.
With that knowledge, you can write more thoughtful follow-ups – more of that in The Email Answer.
Grammarly is a life-saver for folks like me who are low on the Sensing function and therefore a bit rubbish when it comes to attention to detail. It flags up spelling and grammatical mistakes and integrates nicely with Gmail. No, it’s not perfect, but it’s a great option if you can’t get a real person from GMass to check your emails for you.
Compose lets you write emails… offline. As in, you can be concentrating and crafting the best email pitch ever – all distraction-free from more clutter coming into your inbox. For people who can’t get anything done until they hit inbox zero, this is a great tool for focus and productivity.article by CAT ROSE
How to Sell to Your Email Subscribers (& Not Turn Them Off)ARTICLE BY VICTORIA GREENE
Your email list one of your most valuable commercial assets. If you aren’t selling to these people – what exactly are you doing? We aren’t saying you should flood them with spammy promo emails now, but if you aren’t selling to them already – you really need to start. Here are a few email marketing strategies you can use to subtly sell to your subscribers, without damaging the relationship you’ve already built up with them.
Have the right attitude
Selling with email is all about having the right attitude – focus on your readers first. Be a product reviewer and source of consumer information rather than a pure promoter – be balanced with product recommendations and genuine about what products or services can offer.
- You’ve got people’s permission to be in their private space (their inbox), so give people value while you are there. Share insights and give something away for free to earn their trust… then you can start asking for people’s money. No one will appreciate you if you go in immediately with a ‘hard sell’ attitude, so see email as a place for information and knowledge sharing.
- Don’t see your email as a vacuum – it’s another element of your overall content strategy that spans your website, blog, and social media. Keep it consistent, but adopt a friendly tone in your emails to keep things personal and conversational. You might want to let your guard down and crack a few jokes too — humor can help break the barrier.
- Well-timed product reviews and honest opinion pieces on products and services will be appreciated by your email audience – not a promotional list of affiliate links. When you do use affiliate links, make sure you disclose this and be upfront with your audience about your intentions for your list.
Offer value (and sell at the same time)
There are a few different ways to sell and offer value simultaneously:
- Share useful resources and user hacks with real value (subtly including affiliate links or links to affiliate review pages)
- Give away major insights that point back to a service or product – “did you know that using X means you could save on average 120 minutes a day?”
- Try to make your email subscribers feel like special VIPs – treat them with early bird discounts or subscriber-only offers on affiliate products (make them explicitly email only)
- A third party case study (useful, not advertorial) is a great way to promote a product or service
- Ask for people’s time, advice and experiences. By engaging people in a conversation with you, you are breaking the ice (the first part of any sale)
Segment & target
Use your email service provider to accurately collate subscriber data. The beauty of data management is that you can accurately target your sales messages to the right people – lowering friction. (Get familiar with email analytics — it will help you track progress and improve ROI).
- The biggest turn-off for subscribers is irrelevancy: “this email has nothing to do with me”. You’ve only got the first few words of the subject line to connect with your reader and get them to say “yes, that’s for me”.
- It’s a good idea to start talking about the user first. Open with their problems and queries, not your own sales pitch. Add in products and services in a natural way – don’t make it jarring for your readers.
- By segmenting your email list down into micro-lists you can speak directly to micro-communities and address their specific pain points. It’s a great strategy for affiliates because you can give more specific product advice and discounts.
Get the sequence right
Getting an email out of sequence is like being on a date with someone WAY TOO INTENSE. It feels jarring and makes the user feel uncomfortable.
- Respect the rules of engagement – design a proper on-boarding sequence within your emails that has internal logic and tells a compelling story.
- Know when to push hard, and when to pull back. Alternate sales messages with softer, more content-oriented messages.
- Even an unsubscription or a ‘hey, are you still there’ email need to follow its own sequence. Try to add personality and humor to these difficult moments. HubSpot shows unsubscribers a funny break up video, whereas Brighton SEO used to send out photos of sad labradors if you didn’t open their emails.
Maintain a consistent tone (at first)
Don’t shift wildly from ecstatic and salesy to glum and informational in your first emails. If you suddenly completely change your tone halfway through a message, the reader will be turned off.
- Use storytelling and personal anecdotes to make your selling seem much more like a friendly product recommendation from someone they know and trust.
- Humor (the right kind) is a great way to sell without making things seem too serious, but make sure you’ve judged the audience correctly and aren’t tipping over into the offensive or obnoxious.
Sometimes taking risks can pay off. I think we all know what style Gary Vaynerchuk has opted for, and it works for him. His sweary, no-bullshit sales attitude feels like you are getting a proper talking to from a close friend who knows their stuff. Anything he recommends has an aura of trust around it because of his down-to-earth brand.
- Break the mould with your emails and add personality. Yes, it might seem like a risk at first, but email subscription lists rarely get decimated just because you went a bit ‘rogue’.
- People are absolutely inundated by emails, so sometimes a more clickbait approach to emails is a smart move that could improve your open rates.
- Ask questions, use emojis, be topical – use all the tools in a marketers’ toolkit to help engage more people with your emails.
Be known for great content
Lots of affiliate marketers and SEOs work on their brand outside of their emails in order to increase open and engagement rates. If you are known for creating great content, people will actually look forward to opening your emails.
- Great content addresses your audience’s pain points and questions. Be ambitious and go for long-form content with loads and loads of user-value.
- Gamify content creation by getting your email list involved in the process – give them sneak previews of upcoming posts, tell them what you’re working on, and ask them questions on what they’d like to see.
- The biggest problem with awesome content is that it takes awhile to do. Learn how to research well and build up processes in order to speed up content production.
- Whatever you have learned during your affiliate journey – feed that back into the community and share your insights, tips, and tricks to success. Especially if you are selling courses or in the business of information sharing, opening up about your journey will help your audience on there’s! Great emails come from great community management.
Hopefully, you’re ready to dash off and design your next email sales campaign! What sort of sales emails do you like (or hate)?ARTICLE BY VICTORIA GREENE, LEARN MORE HERE