Episode #196 with Laurel Mintz- How To Elevate Your Brand
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Laurel Mintz J.D., M.B.A. founded Elevate My Brand, a digital marketing and live events agency, in 2009. Spearheading her team, Laurel works with clients to develop and execute perfectly tailored strategic marketing initiatives to elevate their brands.
Throughout her 20+ year career, Laurel has worked with prestigious global brands including Zendesk, Verizon Digital Media Services, PAW Patrol, Sprinklr, Bassett, and Susan G. Komen.
From rebranding to product launching, online marketing to developing a social media presence, EMB’s solutions open new markets, expand consumer bases and increase visibility and profitability. Laurel has been awarded for her work with such recent achievements as the 2017 Patrick Soon-Shiong Innovation Award, W3 Silver Award for work on the 2016 PAW Patrol Road Patrol Campaign and the Los Angeles Business Journal Women in Business Award, amongst others. She proudly sits on the board of the Network for Teaching Entrepreneurship, UCLA Restaurant Conference Advisory Board and mentors for The Women’s Global Leaders Initiative. In addition, she writes a column appropriately entitled “On Brand” for Inc. Magazine and contributes to
several partner brands as a guest blogger. Laurel received her B.A. from UCSB and J.D., M.B.A. from Rutgers University.
When she is not in the office being a superwoman for her team and clients Laurel spends time with her husband and fur babies Miso and Tater.
TOP POINTS FROM THE EPISODE:
How To Market Anything
- Understanding of what marketing truly is!
- Social media, branding, content…. the catch-all!
- Start by defining your brand!
- Words associated with your brand! Define what you want to be recognized as.
- Name and personify your top three clients.
- Check out: Semrush FirstResearch
RECOMMENDED BOOK: The Subtle Art of Not Giving a F@*K by Mark Manson
YOUR #1 VALUE: Family, play and fun!
GOLD NUGGET: Everybody is faking it! Show up and just give your best self!
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