Nada Lena is the founder and CEO of Rise Up For You, #1 Best Selling Author on Amazon, Leadership and Career Confidence Coach, and 2x TEDx Motivational Speaker.

With over 10 years of experience as a college professor and former top executive for an education corporation, Nada understands the importance of fusing education, empowerment, and leadership together as she works with her clients and speaks to audiences worldwide. She has toured the world as a singer, has a Master’s degree in Executive Leadership, and has coached and mentored close to 100,000 individuals around the world on self-empowerment, career strategy, and soft skills.

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Nada has been featured on hundreds of podcasts and radio shows and has also been a motivational and educational speaker on platforms such as TEDx Talks, The Female Quotient, The California Human Resources Conference, Wonder Women Tech, The Human Gathering and more. Her company, Rise Up For You has been featured and worked with brands such as CBS, LA Fitness, Google Next 19, and more.

Nada is a proud TEDx Women speaker, Best Selling Author on Amazon, has been awarded the Chief's Award from the Orange County Sheriff's Department, is a three-time finalist for The Emerging Woman-Owned Business Award, and was most recently awarded the 40 Under 40 Award for Orange County Professionals in 2020 and the Women of Influence in 2021 for Entrepreneurship.


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"The greatest tragedy today is wasted human potential.

Don't let that be your story!"

-Nada Lena Nasserdeen-