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Building a Winning Team: Why External Coaches and Trainers Are the Game Changers


Mastering the Art of Daily Success

I recently heard a company say, “ My HR leader, supervisors and management team, do the coaching and the training with the with the rest of the team on soft skills and leadership."


ME 👉🏽 “oh who trains your internal leadership team and how do they have the time?”


THEM 👉🏽 “we study books and then teach from the book!”


ME 👉🏽 “Did it work?”


THEM 👉🏽 “NO”


ME 👉🏽 “ I know it didn’t and here’s why.”


In today's dynamic business landscape, companies face relentless pressure to stay competitive and constantly adapt to changing market demands. One of the most effective ways to ensure success in this fast-paced environment is by investing in employee development. While many organizations rely on internal resources for training and coaching, an emerging trend is the utilization of external training teams. These teams, comprised of seasoned experts in their respective fields, bring a fresh perspective and a wealth of knowledge that can significantly enhance a company's performance while simultaneously remaining neutral when it comes to culture biases.


If you're wondering if it's more beneficial to have your internal team and leaders spearhead the coaching and team training, here are a couple points that may make encourage you to turn to external support.


1. Expertise and Specialization:


When you’re trying to enhance company, culture, leadership, and emotional intelligence in the workplace, you need to have experts externally who are doing the coaching and training so that they can push past the neocortex of the brain.


The neocortex is the part of the brain 🧠 that understand concepts and ideas.


But that’s not enough!


If we really want to see transformation, we need to be able to exercise the limbic system of the brain that is done through the expert who can provide role-play, feedback and experimental situations that create shift and transformation.


Soft skills are not like hard skills. You can’t just read about it and then magically become a better leader, communicator, and human.


Live implementation and stretching the brain with triggers that feel real are critical in growth.


2. Fresh Perspectives:


External training teams bring a fresh set of eyes and a different perspective to the table. Having worked with various companies across different industries, they have a broader understanding of best practices, industry trends, and innovative approaches. This unique vantage point enables them to challenge conventional thinking within the organization and introduce new ideas and strategies. By exposing employees to diverse perspectives and innovative thinking, external trainers foster a culture of continuous learning and encourage creative problem-solving, leading to enhanced innovation within the company.


3. Unbiased Feedback:


Internal trainers may sometimes face challenges in providing objective feedback due to existing hierarchies and relationships within the organization. In contrast, external trainers bring an unbiased viewpoint and can provide constructive criticism without any personal biases. This objectivity is invaluable in helping employees identify their strengths and areas for improvement. Through insightful feedback and coaching, external trainers enable individuals to develop self-awareness, refine their skills, and maximize their potential. This unbiased approach fosters personal and professional growth, ultimately contributing to overall company performance.


4. Flexibility and Scalability:


External training teams offer flexibility and scalability that can accommodate the evolving needs of a company. As organizations grow or undergo significant changes, such as mergers or acquisitions, the demand for training and development may increase rapidly. External trainers can adapt to these changing circumstances by delivering tailored programs, offering flexible schedules, and scaling their services as required.


Engaging an external training team brings numerous benefits, including specialized expertise, fresh perspectives, unbiased feedback, flexibility, and valuable industry insights. By capitalizing on these advantages, organizations can unlock the full potential of their employees and foster a culture of continuous learning and improvement. Embracing the expertise of external trainers is a strategic move that propels companies towards success in today's rapidly evolving marketplace.


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